{"id":741,"date":"2021-01-15T12:17:40","date_gmt":"2021-01-15T11:17:40","guid":{"rendered":"https:\/\/jahn-museum.de\/?page_id=741"},"modified":"2025-09-02T08:58:15","modified_gmt":"2025-09-02T06:58:15","slug":"datenschutz","status":"publish","type":"page","link":"https:\/\/jahn-museum.de\/en\/datenschutz\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"<h1>Privacy policy<strong>Privacy policy<\/strong><\/h1>\n\t<p>This privacy policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as \"data&#8220;) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter collectively referred to as \"online offer&#8220;). With regard to the terms used, such as \"processing&#8220; or \"controller&#8220;, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).<\/p>\n<h2><strong>Responsible<\/strong><\/h2>\nFriedrich-Ludwig-Jahn-Society e.V.<br \/>\nFriedrich Ludwig Jahn Museum<br \/>\nCastle street 11, 06632 Freyburg (Unstrut)<br \/>\nPresident: Dr. Josef Ulfkotte<br \/>\nEmail address:\u00a0<a href=\"mailto:j.ulfkotte@t-online.de\">j.ulfkotte@t-online.de<\/a><br \/>\nGesch\u00e4ftsf\u00fchrerin: Dr. Norma Henkel<br \/>\nEmail address: <a href=\"mailto:n.henkel@jahn-museum.de\">n.henkel@jahn-museum.de<\/a><br \/>\nImprint: http:\/\/www.jahn-museum.de\/index.php\/impressum\n<h2><strong>Types of data processed:<\/strong><\/h2>\n<ul>\n<li>Inventory data (e.g., names, addresses).<\/li>\n<li>Contact information (e.g., email, phone numbers).<\/li>\n<li>Content data (e.g., text input, photographs, videos).<\/li>\n<li>Usage data (e.g., web pages visited, interest in content, access times).<\/li>\n<li>Meta\/communication data (e.g., device information, IP addresses).<\/li>\n<\/ul>\n<h2><strong>Categories of persons concerned<\/strong><\/h2>\n<p>Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as \"users\").<\/p>\n<h2><strong>Purpose of the processing<\/strong><\/h2>\n<ul>\n<li>Provision of the online offer, its functions and contents.<\/li>\n<li>Respond to contact requests and communicate with users.<\/li>\n<li>Security Measures.<\/li>\n<li>Reach measurement\/marketing<\/li>\n<\/ul>\n<h2><strong>Terminology used<\/strong><\/h2>\n<p>\"Personal data\" means any information relating to an identified or identifiable natural person (hereinafter referred to as \"data subject\"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.<\/p>\n<p>\"Processing&#8220; means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data.<\/p>\n<p>\"Pseudonymization\" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.<\/p>\n<p>\"Profiling&#8220; any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.<\/p>\n<p>Controller&#8220; means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.<\/p>\n<p>\"processor&#8220; a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.<\/p>\n<h2><strong>Relevant legal bases<\/strong><\/h2>\n<p>In accordance with Art. 13 DSGVO, we inform you about the legal basis of our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 DSGVO, the legal basis for processing for the performance of our services and implementation of contractual measures and responding to requests is Art. 6(1)(b) DSGVO, the legal basis for processing for the performance of our legal obligations is Art. 6(1)(c) DSGVO, and the legal basis for processing for the protection of our legitimate interests is Art. 6(1)(f) DSGVO. In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) (d) DSGVO serves as the legal basis.<\/p>\n<h2><strong>Security measures<\/strong><\/h2>\n<p>We take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons.<\/p>\n<p>The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, transfer, availability and separation of the data. We also have procedures in place to ensure the exercise of data subject rights, deletion of data and response to data compromise. Furthermore, we already take the protection of personal data into account during the development and selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Article 25 of the GDPR).<\/p>\n<h2><strong>Cooperation with processors and third parties<\/strong><\/h2>\n<p>If, in the course of our processing, we disclose data to other persons and companies (order processors or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is necessary for the performance of the contract pursuant to Art. 6 para. 1 lit. b DSGVO), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).<\/p>\n<p>If we commission third parties with the processing of data on the basis of a so-called \"order processing contract\", this is done on the basis of Art. 28 GDPR.<\/p>\n<h2><strong>Transfers to third countries<\/strong><\/h2>\n<p>If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the \"Privacy Shield&#8220;) or compliance with officially recognized special contractual obligations (so-called \"standard contractual clauses&#8220;).<\/p>\n<h2><strong>Rights of data subjects<\/strong><\/h2>\n<p>You have the right to request confirmation as to whether data in question is being processed and to be informed about this data and to receive further information and a copy of the data in accordance with Art. 15 DSGVO.<\/p>\n<p>You have according to. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of incorrect data concerning you.<\/p>\n<p>In accordance with Art. 17 DSGVO, you have the right to demand that the data in question be deleted without delay, or alternatively, in accordance with Art. 18 DSGVO, to demand restriction of the processing of the data.<\/p>\n<p>You have the right to obtain the data concerning you that you have provided to us, in accordance with Article 20 of the GDPR, and to request that it be communicated to other data controllers.<\/p>\n<p>You also have the right to lodge a complaint with the competent supervisory authority pursuant to Art. 77 DSGVO.<\/p>\n<h2><strong>Right of withdrawal<\/strong><\/h2>\n<p>You have the right to revoke given consent according to Art. 7 para. 3 DSGVO with effect for the future.<\/p>\n<h2><strong>Right of objection<\/strong><\/h2>\n<p>You may object to the future processing of data relating to you in accordance with Art. 21 DSGVO at any time. The objection can be made in particular against the processing for purposes of direct marketing.<\/p>\n<h2><strong>Cookies and right to object to direct advertising<\/strong><\/h2>\n<p>Cookies&#8220; are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or \"session cookies&#8220; or \"transient cookies&#8220;, are cookies that are deleted after a user leaves an online service and closes their browser. The content of a shopping cart in an online store or a login status, for example, can be stored in such a cookie. \"Permanent&#8220; or \"persistent&#8220; cookies are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the user visits the website after several days. The interests of users can also be stored in such a cookie and used for reach measurement or marketing purposes. Third-party cookies&#8220; are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only their cookies, they are referred to as \"first-party cookies&#8220;).<\/p>\n<p>We may use temporary and permanent cookies and will explain this in our privacy policy.<\/p>\n<p>If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.<\/p>\n<p>A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US-American site http:\/\/www.aboutads.info\/choices\/ or the EU site http:\/\/www.youronlinechoices.com\/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.<\/p>\n<h2><strong>Deletion of data<\/strong><\/h2>\n<p>The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 DSGVO. Unless expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law.<\/p>\n<p>According to legal requirements in Germany, the storage takes place in particular for 10 years in accordance with \u00a7\u00a7 147 Abs. 1 AO, 257 Abs. 1 No. 1 and 4, Abs. 4 HGB (books, records, situation reports, accounting vouchers, commercial books, for taxation relevant documents, etc.) and 6 years in accordance with \u00a7 257 Abs. 1 No. 2 and 3, Abs. 4 HGB (commercial letters).<\/p>\n<p>According to legal requirements in Austria, storage is in particular for 7 years pursuant to \u00a7 132 (1) BAO (accounting records, vouchers\/invoices, accounts, receipts, business papers, statement of income and expenditure, etc.), for 22 years in connection with real property and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.<\/p>\n<h2><strong>Contractual services<\/strong><\/h2>\n<p>We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractual partners (uniformly referred to as \"contractual partners&#8220;) in accordance with Art. 6 para. 1 lit. b. GDPR. GDPR, in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship.<\/p>\n<p>The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g., e-mail addresses and telephone numbers) as well as contract data (e.g., services used, contract contents, contractual communication, names of contact persons) and payment data (e.g., bank details, payment history).<\/p>\n<p>As a matter of principle, we do not process special categories of personal data, unless they are part of a commissioned or contractual processing.<\/p>\n<p>We process data that are necessary for the justification and fulfilment of the contractual services and point out the necessity of their disclosure, if this is not evident for the contractual partners. Disclosure to external persons or companies only takes place if it is necessary within the framework of a contract. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client as well as the legal requirements.<\/p>\n<p>In the context of the use of our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of users in the protection against abuse and other unauthorized use. In principle, this data is not passed on to third parties unless it is necessary for the pursuit of our claims in accordance with Art. 6 Para. 1 lit. f. DSGVO or there is a legal obligation to do so pursuant to Art. 6 para. 1 lit. c. DSGVO.<\/p>\n<p>The deletion of the data takes place when the data is no longer required for the fulfilment of contractual or legal duties of care as well as for the handling of any warranty and comparable obligations, whereby the necessity of the storage of the data is reviewed every three years; in all other respects, the legal storage obligations apply.<\/p>\n<h2><strong>Administration, financial accounting, office organization, contact management<\/strong><\/h2>\n<p>We process data in the context of administrative tasks as well as organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve the maintenance of our business activities, performance of our tasks and provision of our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information specified in these processing activities.<\/p>\n<p>In doing so, we disclose or transmit data to the tax authorities, advisors, such as tax consultants or auditors, as well as other fee offices and payment service providers.<\/p>\n<p>Furthermore, we store information on suppliers, organisers and other business partners on the basis of our business interests, e.g. for the purpose of contacting them at a later date. This data, most of which is company-related, is generally stored permanently.<\/p>\n<h2><strong>Business analyses and market research<\/strong><\/h2>\n<p>In order to operate our business economically and to be able to recognise market trends and the wishes of contractual partners and users, we analyse the data available to us on business transactions, contracts, enquiries, etc. We use this data for the purposes of our business activities. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.<\/p>\n<p>The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we may take into account the profiles of registered users with information, e.g. on their services used. The analyses serve us to increase the user-friendliness, the optimisation of our offer and the business management. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.<\/p>\n<p>If these analyses or profiles are personal, they will be deleted or made anonymous upon termination by the user, otherwise after two years from the conclusion of the contract. Otherwise, the macroeconomic analyses and general tendency determinations are created anonymously if possible.<\/p>\n<h2><strong>Provision of our statutory and business services<\/strong><\/h2>\n<p>We process the data of our members, supporters, interested parties, customers or other persons in accordance with Art. 6 para. 1 lit. b. DSGVO, insofar as we offer them contractual services or act within the scope of existing business relationships, e.g. towards members, or are ourselves recipients of services and benefits. In all other respects, we process the data of data subjects pursuant to Art. 6 para. 1 lit. f. DSGVO on the basis of our legitimate interests, e.g. when it concerns administrative tasks or public relations.<\/p>\n<p>The data processed in this context, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. In principle, this includes inventory and master data of the persons (e.g., name, address, etc.), as well as contact data (e.g., e-mail address, telephone, etc.), contract data (e.g., services used, content and information provided, names of contact persons) and, if we offer services or products that require payment, payment data (e.g., bank details, payment history, etc.).<\/p>\n<p>We delete data that is no longer required to fulfil our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. In the case of business processing, we retain the data for as long as it may be relevant for the processing of the business as well as with regard to any warranty or liability obligations. The need to retain the data is reviewed every three years; otherwise, the statutory retention obligations apply.<\/p>\n<h2><strong>Honors<\/strong><\/h2>\n<p>We recognize members of the association, institutions and personalities who have rendered outstanding services as defined in Section 2 of the Articles of Association. The awards take the form of honorary pins, honorary mugs and honorary membership of the association. They express thanks and recognition for services rendered and voluntary work. For this purpose, personal data (name, title if applicable, address, date of birth and death, date of the award, reason for the award, function and, if applicable, date of joining and leaving the association) are recorded and stored permanently. The name of the honoree, title if applicable, year of the award, place of residence and form of the award are also documented permanently and publicly visible on the website under \"Honors&#8220;. The processing of this data is limited exclusively to this purpose. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.<\/p>\n<h2><strong>Contact<\/strong><\/h2>\n<p>When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user's details are processed to process the contact request and its handling in accordance with Art. 6 para. 1 lit. b) GDPR. The user's details may be stored in a customer relationship management system (CRM system) or comparable inquiry organization.<\/p>\n<p>We delete the requests if they are no longer necessary. We review the necessity every two years; Furthermore, the legal archiving obligations apply.<\/p>\n<h2><strong>Newsletter<\/strong><\/h2>\n<p>With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.<\/p>\n<p>Content of the newsletter: We only send newsletters, emails and other electronic notifications with advertising information (hereinafter \"newsletter\") with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent. Otherwise, our newsletters contain information about our services and us.<\/p>\n<p>Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Changes to your data stored with the shipping service provider are also logged.<\/p>\n<p>Registration data: To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name for the purpose of a personal address in the newsletter.<\/p>\n<p>The dispatch of the newsletter and the performance measurement associated with it are based on the consent of the recipients pursuant to Art. 6 para. 1 lit. a, Art. 7 DSGVO in conjunction with \u00a7 7 para. 2 no. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. DSGVO in conjunction with. \u00a7 7 para. 3 UWG.<\/p>\n<p>The logging of the registration process is based on our legitimate interests pursuant to Art. 6 (1) lit. f DSGVO. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves our business interests as well as the expectations of the users and also allows us to prove consent.<\/p>\n<p>Cancellation \/ Revocation &#8211; You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove consent formerly given. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.<\/p>\n<h2><strong>Hosting<\/strong><\/h2>\n<p>The hosting services used by us serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offer.<\/p>\n<p>We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer pursuant to Art. 6 para. 1 lit. f DSGVO in conjunction with Art. 28 DSGVO. Art. 28 DSGVO (conclusion of order processing contract).<\/p>\n<h2><strong>Collection of access data and log files<\/strong><\/h2>\n<p>We, or our hosting provider, collects on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.<\/p>\n<p>Log file information is stored for security reasons (e.g. to clarify acts of abuse or fraud) for a maximum of 7 days and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the final clarification of the respective incident.<\/p>\n<h2><strong>Facebook Pixel, Custom Audiences and Facebook Conversion<\/strong><\/h2>\n<p>Within our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called &#8222;Facebook pixel&#8220; of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (&#8222;Facebook&#8220;).<\/p>\n<p>Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active).<\/p>\n<p>With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called &#8222;Facebook Ads&#8220;). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called \"Custom Audiences&#8220;). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called \"Conversion&#8220;).<\/p>\n<p>The processing of data by Facebook takes place within the framework of Facebook's data usage policy. Accordingly, general information on the display of Facebook ads, in the data usage policy of Facebook: https:\/\/www.facebook.com\/policy.php. Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section: https:\/\/www.facebook.com\/business\/help\/651294705016616.<\/p>\n<p>You can opt-out of the Facebook Pixel's collection and use of your data to display Facebook Ads. To adjust which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there regarding the settings for usage-based advertising: https:\/\/www.facebook.com\/settings?tab=ads. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.<\/p>\n<p>You may also opt-out of the use of cookies for reach measurement and advertising purposes by visiting the Network Advertising Initiative opt-out page (http:\/\/optout.networkadvertising.org\/) and additionally the U.S. website (http:\/\/www.aboutads.info\/choices) or the European website (http:\/\/www.youronlinechoices.com\/uk\/your-ad-choices\/).<\/p>\n<h2><strong>Online presence in social media<\/strong><\/h2>\n<p>We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties and users active there and to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.<\/p>\n<p>Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.<\/p>\n<h2><strong>Integration of services and contents of third parties<\/strong><\/h2>\n<p>On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use content or service offers from third-party providers within our online offer. GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as &#8222;content&#8220;).<\/p>\n<p>This always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as &#8222;web beacons&#8220;) for statistical or marketing purposes. The &#8222;pixel tags&#8220; can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.<\/p>\n<h2><strong>Vimeo<\/strong><\/h2>\n<p>We can integrate the videos of the platform &#8222;Vimeo&#8220; of the provider Vimeo Inc, Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy policy: https:\/\/vimeo.com\/privacy. We would like to point out that Vimeo may use Google Analytics and refer to the privacy policy (https:\/\/www.google.com\/policies\/privacy) and opt-out options for Google Analytics (http:\/\/tools.google.com\/dlpage\/gaoptout?hl=de) or Google's settings for the use of data for marketing purposes (https:\/\/adssettings.google.com\/.).<\/p>\n<h2><strong>Youtube<\/strong><\/h2>\n<p>We integrate the videos of the platform &#8222;YouTube&#8220; of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https:\/\/www.google.com\/policies\/privacy\/, Opt-Out: https:\/\/adssettings.google.com\/authenticated.<\/p>\n<h2><strong>Google Maps<\/strong><\/h2>\n<p>We integrate the maps of the service &#8222;Google Maps&#8220; of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of users, which, however, are not collected without their consent (usually as part of the settings of their mobile devices). The data may be processed in the USA. Privacy policy: https:\/\/www.google.com\/policies\/privacy\/, opt-out: https:\/\/adssettings.google.com\/authenticated.<\/p>\n<h2><strong>Use of Facebook Social Plugins<\/strong><\/h2>\n<p>Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use social plugins (&#8222;Plugins&#8220;) of the social network facebook.com, which is operated by Facebook Ireland Ltd. GDPR) social plugins (&#8222;Plugins&#8220;) of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (&#8222;Facebook&#8220;). The plugins can contain interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white \"f&#8220; on a blue tile, the terms &#8222;Like&#8220;, &#8222;Like&#8220; or a \"thumbs up&#8220; sign) or are marked with the addition &#8222;Facebook Social Plugin&#8220;. The list and appearance of the Facebook social plugins can be viewed here: https:\/\/developers.facebook.com\/docs\/plugins\/.<\/p>\n<p>Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC&amp;status=Active).<\/p>\n<p>When a user calls up a function of this online offer that contains such a plugin, his or her device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer by the latter. In the process, user profiles can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform the users according to our state of knowledge.<\/p>\n<p>By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will learn and store his or her IP address. According to Facebook, only an anonymized IP address is stored in Germany.<\/p>\n<p>The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and settings options for protecting the privacy of users, can be found in the privacy policy of Facebook: https:\/\/www.facebook.com\/about\/privacy\/.<\/p>\n<p>If a user is a Facebook member and does not want Facebook to collect data about him\/her via this online offer and link it to his\/her membership data stored on Facebook, he\/she must log out of Facebook and delete his\/her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https:\/\/www.facebook.com\/settings?tab=ads or via the US site http:\/\/www.aboutads.info\/choices\/ or the EU site http:\/\/www.youronlinechoices.com\/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.<\/p>\n<p>&nbsp;<\/p>\nAdapted by the website owner.<br \/>\nCreated with Datenschutz-Generator.de by RA Dr. Thomas Schwenke","protected":false},"excerpt":{"rendered":"<p>Datenschutz\u00aderkl\u00e4rungDatenschutz\u00aderkl\u00e4rung Diese Datenschutzerkl\u00e4rung kl\u00e4rt Sie \u00fcber die Art, den Umfang und Zweck der Verarbeitung von personenbezogenen Daten (nachfolgend kurz \u201eDaten&#8220;) innerhalb unseres Onlineangebotes und der mit ihm verbundenen Webseiten, Funktionen und Inhalte sowie externen Onlinepr\u00e4senzen, wie z.B. unser Social Media Profile auf (nachfolgend gemeinsam bezeichnet als \u201eOnlineangebot&#8220;). Im Hinblick auf die verwendeten Begrifflichkeiten, wie z.B. 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